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MARKETING-101

MY
STORY
Am I a strange person?
No.
Maybe.
It depends on your point of view. I am an agency-trained marketer gone rogue. 'Taken that discipline and level of organisation with me as I hit the open road, in search of a new horizon.
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As for strange...
I am a lateral thinker, which the dictionary says is "the solving of problems by an indirect and creative approach, typically through viewing the problem in a new and unusual light". I completely sympathise with those who find me, to be, 'different'.
I think different is one of the most important attributes. After all, that is what makes your business unique. Every company has its own story with which it approaches the marketplace. And I get that. It's my job to illuminate my clients' unique offerings in the most flattering light.
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If you're looking for the perfect writer, I'm probably not it. Hell, I'm barely the perfect marketer. But, if you're looking for someone whose personality is naturally-out-of-the-box, that's me. It's not effort, it doesn't come and go, it's simply who I am. I find crazy and creative solutions to mundane problems. Also, ignore the first line of this paragraph. I write damn well, and I love doing it.

